Who are you and why should I care?
James Greenwood has worked in digital since 1999, starting in retail point-of-sale software, then joined a company called Strawberry in 2005 as a web developer.
By 2008, he was Digital Director, helping build Strawberry's own e-commerce system. It was used by many clients to run successful online stores.
By 2015, James realised their home-grown system couldn't keep pace with newer platforms like Shopify. So he proposed a bold move: migrate every client. It worked. They shut the old system down.
In 2016, now a fully-fledged Shopify agency, James bought the business with colleagues Dominic and Peter. He still leads the digital side today, helping steer the agency's work and direction.
He also finds writing about himself in the third person really, really weird.